We build Shared 3D Spaces

Problem

Digitally we work with 2D tools, however we’ve evolved in a real 3D world

As humans we live and interact in a 3D world. Our brains and bodies are so good at working in 3D, that we take it for granted. Simple actions like drinking a cup of coffee we do automatically. But how did you pick up that cup? How did each finger move? how did you transfer the cup from one place to another? How did you know where it was? Where it should go? Our brains process all this information, without us even consciously thinking about it.

Digitally however, we live and work in 2D, which is known as Screen Space. We look at flat monitors, click keyboards, move mice over mats and swipe our phones. We’ve got good with these 2D proxies, but we’ve not evolved over millions of years to use them.

Solution

Design & build for digital interactive 3D environments or World Space

Technology is catching up. An image is good, but a 3D realistic model is better. It allows us to view an object from multiple angles, giving us a better understanding and feel for it. The 3D environment gives our conscious and subconscious greater access and freedom.

XR

Augmented & virtual reality goes further

XR* lets us natively work in 3D digital spaces, the same way we do in the real world. Taking advantage of how we intuitively work in 3D. 

Moving from mobile first to XR First

Designing for World Spaces requires a different way of thinking. The same way we had to change creating for mobile. Mobile wasn’t just a smaller version of desktop. Mobile is used differently by people. World Spaces design requires another step change.

*XR (eXtended Reality) = Virtual + Augmented + Mixed Reality

World Space

Desktop + Mobile + XR

Building in World Space, doesn’t mean it only works in XR. Like mobile, World Space design is backward compatible with both mobile and desktop.

In World Space canVERSE’s aims to combine a 2D creative canvas with a shared 3D universe.

Desktop First
Mobile First
XR First

canVERSE = 2D canvas + 3D uniVERSE

Current products we are working internally and with our partners include: