We build Shared 3D Spaces

Problem

Digitally we work with 2D tools, however we’ve evolved in a real 3D world

As humans we live and interact in a 3D world. Our brains and bodies are so good at working in 3D, that we take it for granted. Simple actions like drinking a cup of coffee we do automatically. But how did you pick up that cup? How did each finger move? how did you transfer the cup from one place to another? How did you know where it was? Where it should go? Our brains process all this information, without us even consciously thinking about it.

Digitally however, we live and work in 2D, which is known as Screen Space. We look at flat monitors, click keyboards, move mice over mats and swipe our phones. We’ve got good with these 2D proxies, over the last few decades, but we’ve not evolved over millions of years to use them like we have in 3D.

Solution

Design & build for digital interactive 3D environments or World Space

Technology is catching up. An image is good, but a 3D realistic model is better. It allows us to view an object from multiple angles, giving us a better understanding and feel for it. The 3D environment gives our conscious and subconscious greater access and freedom.

This is the beginning of the metaverse, the hub of shared 3D spaces. 

XR

Augmented & virtual reality goes further

XR* lets us natively work in 3D digital spaces, the same way we do in the real world. Taking advantage of how we intuitively work in 3D. 

Augmented & virtual reality goes further

Designing for World Spaces requires a different way of thinking. The same way we had to change creating for mobile. Mobile wasn’t just a smaller version of desktop. Mobile is used differently by people. World Spaces design requires another step change.

*XR (eXtended Reality) = Virtual + Augmented + Mixed Reality

creation

XR content can be created with a blend of different techniques, depending on what sources are available:

New | Our team of artists and developers create new content or refine what’s already available, whether that is with 2D images or simply an idea.

CAD | Computer-Aided Design data can be translated into a real-time renderable mesh, to create the content’s shape.

AI | Materials, the skin of a model, can be created from photos, drawings or images with the help of Artificial Intelligence.

Delivery

XR content can be delivered differently depending on the needed speed, quality and number of viewers:

Web | 3D objects rendered locally to both desktop and mobile.

Stream | Video stream of interactive 3D objects rendered remotely.

App | 3D object rendered locally to both desktop and mobile to multiple users.

Current products we are working on: